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Spam Texts, Part 2

In Vanuatu, spam texts are a thing. A major thing. I get approximately three spam texts a day until the Christmas season, when I started receiving closer to eight or nine a day.

Spam texts are just general texts that either the service provider, the government, or various stores can send to every user of TVL or Digicel (the two service providers in Vanuatu). This is one of the best ways to advertise, because not everyone gets a newspaper (it's only distributed to Espiritu Santo, Efate, and Tanna), and not everyone listens to the radio or can get radio signal (although radios are a major source of entertainment and news, especially during emergencies). Mostly everyone has a phone, so the best way to reach a massive amount of people is to send a spam text.

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